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Monday, October 22, 2007

The Boron Letters - Chapter 9: how to think about mail order

The Gary Halbert Letter
the important concept of customization...

The Boron Letters - Chapter 8: Discipline

In Today's letter:
"Most of the world's work is done by people who didn't feel much like getting out of bed."

Friday, October 19, 2007

The Boron Letters - Chapter 7: Halbert's Rules of Marketing Success Revealed

Without giving away much at all, today's letter reveals the top most rule of marketing success... It is so simple and makes so much sense.

Rush to Chapter 7 to find out!

Sunday, October 14, 2007

The Boron Letters - Chapter 6: Finding our target market

In Chapter 6 of the Boron Letters, Gary Halbert asks,
"If you and I both owned a hamburger stand and we were in a contest to see who would sell the most hamburgers, what advantages would you most like to have on your side?"

Chapter 6 is all about finding your target buyers.

Read it here .

Saturday, October 13, 2007

The Boron Letters - Chapter 5: Making Money and Direct Marketing (Gary Halbert)

In Chapter 5 of his Boron Letters, Gary Halbert reveals to his son the secret to making money:

Money, in my opinion, especially big money, is most often a by product of enthusiasm.[...]

Please remember this! Remember it also, when, in the future, you need to hire someone. Always look for the most enthusiastic person, not necessarily the most qualified.[...]

And talks about direct marketing.
Now, pay attention. The very first thing you must come to realize is that you must become a "student of markets". Not products. Not techniques. Not copywriting. Not how to buy space or whatever. Now, of course, all of these things are important and you must learn about them, but, the first and the most important thing you must learn is what people want to buy.

To read today's letter, go to The Boron Letters - Chapter 5

Sunday, October 7, 2007


Chapter 1 - Road work
Chapter 2 - Fasting once a week, eating fruit

Daily Routine
Road work
Light breakfast (fruit)
Bran also essential, eg Grapenut

ch 1 The Joy Of Running"
ch 2 The Miracle of Fasting" by Paul Bragg and "Are You Confused?" by Paulo Airola

"There is no justice. There is only power." About crackers the cat ch2