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Sunday, October 14, 2007
The Boron Letters - Chapter 6: Finding our target market
In Chapter 6 of the Boron Letters, Gary Halbert asks,
"If you and I both owned a hamburger stand and we were in a contest to see who would sell the most hamburgers, what advantages would you most like to have on your side?"
Chapter 6 is all about finding your target buyers.
Experience Gary Halbert's Boron Letters the way they were intended to be read originally: day after day. In his introduction Gary Halbert entices his reader:
I am going to try to teach you what I have learned about selling by mail, getting and staying healthy, how to get along with people, and, in general, how to have a good life without getting yourself all screwed up. There will also be stuff about sex, drugs and rock and roll!
Money, sex and health? Wow, I want to read that. But not all at once. So I set up this daily reminder to send me one new chapter every day and now you can receive the reminders in your email everyday too.
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