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Monday, October 22, 2007
The Boron Letters - Chapter 8: Discipline
In Today's letter:
"Most of the world's work is done by people who didn't feel much like getting out of bed."
Friday, October 19, 2007
The Boron Letters - Chapter 7: Halbert's Rules of Marketing Success Revealed
Without giving away much at all, today's letter reveals the top most rule of marketing success... It is so simple and makes so much sense.
Rush to Chapter 7 to find out!
Rush to Chapter 7 to find out!
Sunday, October 14, 2007
Saturday, October 13, 2007
The Boron Letters - Chapter 5: Making Money and Direct Marketing (Gary Halbert)
In Chapter 5 of his Boron Letters, Gary Halbert reveals to his son the secret to making money:
And talks about direct marketing.
To read today's letter, go to The Boron Letters - Chapter 5
Money, in my opinion, especially big money, is most often a by product of enthusiasm.[...]
Please remember this! Remember it also, when, in the future, you need to hire someone. Always look for the most enthusiastic person, not necessarily the most qualified.[...]
And talks about direct marketing.
Now, pay attention. The very first thing you must come to realize is that you must become a "student of markets". Not products. Not techniques. Not copywriting. Not how to buy space or whatever. Now, of course, all of these things are important and you must learn about them, but, the first and the most important thing you must learn is what people want to buy.
To read today's letter, go to The Boron Letters - Chapter 5
Labels:
boron letters,
direct marketing,
gary halbert,
making money,
sales
Sunday, October 7, 2007
Summary
Chapter 1 - Road work
Chapter 2 - Fasting once a week, eating fruit
Daily Routine
Road work
Groom
Light breakfast (fruit)
Fruit
Bran also essential, eg Grapenut
Resources
ch 1 The Joy Of Running"
ch 2 The Miracle of Fasting" by Paul Bragg and "Are You Confused?" by Paulo Airola
Quote
"There is no justice. There is only power." About crackers the cat ch2
Chapter 2 - Fasting once a week, eating fruit
Daily Routine
Road work
Groom
Light breakfast (fruit)
Fruit
Bran also essential, eg Grapenut
Resources
ch 1 The Joy Of Running"
ch 2 The Miracle of Fasting" by Paul Bragg and "Are You Confused?" by Paulo Airola
Quote
"There is no justice. There is only power." About crackers the cat ch2
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